Gamechanger! TikTok Unveils New Feature: Text-based Content with Sounds, Hashtags, and More!

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  • Source: Wayne Dupree
  • 07/24/2023
The social media platform TikTok, which focuses on videos, revealed on Monday that it would allow users to post text-based content, with the option to include sounds, hashtags, and other features.

According to a press release from the company, "At TikTok, we're always looking to empower our creators and community with cutting-edge tools that inspire self expression." Today, we're excited to announce the expansion of text posts on TikTok, a new format for text-based content creation that gives creators more options for expressing their creativity and sharing their ideas. We're extending the possibilities for content creation on TikTok with text posts, giving the written talent we've seen in comments, captions, and videos its own place to shine.

Users will be able to edit their text posts by adding stickers, tags, hashtags, background colors, and sounds. They will also be able to save their drafts and/or delete them.

According to the press release, "Text is the newest addition to options for content creation, allowing creators to share their stories, poems, lyrics, and other written content on TikTok." This gives creators another means of self-expression and makes it even simpler to create.

The updated features put Twitter, a social media site that primarily uses text, in more direct competition with TikTok. In an effort to take on Twitter and capitalize on user resentment over Elon Musk's tinkering with the app, Meta, the parent company of Instagram and Facebook, recently launched Threads, its own text-based platform.

For its part, Twitter has changed its name to "X," and the platform's website now uses a stylized version of the letter in place of the original bird logo.

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Due to its connections to China, TikTok has drawn a lot of attention. Republicans and Democrats have expressed concern that Chinese influence over the app may pose a security risk to U.S. users because TikTok's parent company, Beijing-based ByteDance, maintains close ties with the Chinese government.

In an effort to avoid an often suggested outright ban on the app, the company continues to work with the American government and lawmakers to address these issues. In addition to Montana's May ban on app marketplaces offering TikTok for download, numerous state governments have already prohibited its use on state-owned devices. There is currently a legal challenge against the Montana ban.

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